A Fundraiser’s Guide to Navigating the Digital Landscape in 2019 🔥 [Facebook Social Good Plenary Slides]


Nick was invited by Facebook open their Social Good event in Olso, Norway this month.

Charities in Norway have seen a lot of success with Facebook’s Giving Tools and we are happy to be working with some Norwegian charities on GivePanel. Our new tool for Facebook Fundraising.

In his opening plenary, Nick talked about the scale of digital and in particular three key factors:

  • The power of Contextual Congruence

  • How Rapid Testing can unlock scale

  • How to tell the difference between Glitter and digital Gold

You can down the slides below :)

500,000 New Supporters From Facebook…Who Said Digital Doesn’t Scale? [IFC Session Slides]

In October 2018 Nick presented with Danni Adam from Greenpeace UK at the International Fundraising Congress in Holland about their Facebook Advertising strategy. In this 90 minute session (which was packed out three times!) Nick and Danni shared the 4 “secrets” of the new model charities need to adopt to take advantage of this huge new paid media opportunity.