500,000 New Supporters From Facebook…Who Said Digital Doesn’t Scale? [IFC Session Slides]

In October 2018 Nick presented with Danni Adam from Greenpeace UK at the International Fundraising Congress in Holland about their Facebook Advertising strategy. In this 90 minute session (which was packed out three times!) Nick and Danni shared the 4 “secrets” of the new model charities need to adopt to take advantage of this huge new paid media opportunity.