Whatever your digital fundraising challenge is, our team of experts have a wealth of experience supporting nonprofits with their digital fundraising. Together raising in excess of $1 billion dollars. Find out more about our team below.
Nick Burne
Managing Director
Jacob Southgate-Cryer
Digital Fundraising Consultant
Danni Adam
Digital Fundraising Consultant (Associate)
Marco Kuntze
Peer-to-Peer Fundraising Specialist (Associate)
Laetitia Martin
Digital Fundraising Consultant
Managing Director
I’m a digital media specialist with proven history of building sustainable digital fundraising programmes for some of the most amazing humanitarian organisations in the world.
I got started in digital early, building websites, SEO and email campaigns back in the late 1990s, making some cash when I was still at University. My first experience in the charity sector was in 2005 when I helped an international development charity launch virtual gifts online together with a paid digital marketing strategy that generated over £1million in the first 60 days (against a target of £10,000)
From there I went on to revamp one of the largest conservation charities' digital team and infrastructure, doubling online revenues and launching one of the most successful charity iPhone apps which generated over 1million downloads in it's first year.
For the past 7 years I’ve been helping international humanisation organisations scale their paid digital media programmes. For example I helped an international children's charity invest over $10million a year in paid digital media at over a 3:1 return, including launching a paid digital media programme in China that grew 1,000% in 5 years, recruiting 10s of thousands of monthly donors.
Peer-to-Peer Digital Partnerships Specialist (Associate)
Marco is an expert in Peer to Peer fundraising bringing together a unique expertise and hands on experience of digital fundraising, strategic insights, marketing and how to raise money from large numbers of people. For the last eight years he has worked for JustGiving, the leading P2P fundraising platform that has raised $4.5 billion for good causes in 164 countries.
During this time he has shaped the online fundraising of some of the world-leading digital fundraising campaigns such as Cancer Research UK’s Race for Life with 600,000 annual participants and has helped to raise tens of millions for charities annually. He is passionate about driving charity growth and efficiencies through digital technology combining innovation and vision with the pragmatic delivery of projects.
This is underpinned by an in-depth understand of data analysis, user experience, social media, mobile apps and API technology as well as what drives fundraiser and donor behaviour.
He launched JustGiving in Ireland through developing high impact and strategic partnerships with leading charities, event organisers and companies resulting in annual revenue growth of 360%. Taking a collaborative approach to create mutual value in partnerships has been at the core of his believes and has been supported by an effective management of key relationship.
Marco is a Trustee of the Resource Alliance, the charity behind the world-leading International Fundraising Conference (IFC) which every year brings together over 1,000 fundraisers from over 60 countries for a week of intense learning and experience exchange.
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Digital Fundraising Consultant
Jacob has spent the last six years working in digital, including over three years working in the charity sector.
Since 2015 Jacob has been working at Oxfam GB as part of the digital acquisition team. Through this work he has gained extensive experience of planning, launching and optimising successful digital marketing campaigns across channels and verticals, and presenting insightful post campaign analysis to inform future activity. His experience allows him to draw from a breadth of knowledge when it comes to planning campaigns and driving scalable results.
Digital acquisition campaigns have included driving petition sign ups, recruitment of volunteers, publication downloads, and youth ambassador recruitment as part of Oxfam’s educational outreach programme.
Fundraising acquisition activity has included Oxfam’s ‘Gifts in Wills’ campaign (which forms part of the IOF’s ‘Remember a Charity Week’), Ramadan activity with ‘My Ten Nights’, Oxfam’s ‘Tag Your Bag’ gift aid scheme, and driving downloads of the My Oxfam app.
During his time at Oxfam Jacob has also worked on more than 20 reactive emergency fundraising appeals, most recently launching Oxfam’s appeal activity for Cyclone Idai, driving significant revenue alongside the acquisition of new supporters.
His experience includes planning and running paid for marketing campaigns across the full range of platforms, from paid search activity across Google and Bing to paid social channels such as Facebook, Instagram, Twitter, Snapchat and LinkedIn, as well as using trends data to make SEO enhancements to improve organic page visibility.
Jacob has a good creative and technical background having worked as a graphic designer and front-end web developer, is detail oriented, and makes sure no aspect of the customer journey is left out of the equation. Jacob is also used to implementing simple and complex solutions using Google Tag Manager for tracking and tagging, as well as working with 3rd parties to ensure activity can be tagged and tracked correctly. A very supporter focused and strategic mindset - always finding opportunities to test and make improvements based on learning across verticals.
Whether it comes to driving excellent results to ROI or CPA targets, providing consultation and recommendations on best practices for acquisition campaigns and content production, Jacob thrives on achieving great results on time, budget and to target that make clients and product owners happy.
Digital Fundraising Consultant
The non-for-profit sector has always been Laetitia’s dedication. After starting off as a campaigner, she made the move to fundraising just over 6 years ago.
Her interests were quickly drawn to the digital world and she became a digital marketing and engagement specialist for Greenpeace UK and France, for whom she managed a wide variety of digital advocacy and fundraising campaigns.
Not afraid of taking calculated risks, she set up the UK’s first “Instant Messaging Programme” for Greenpeace UK, converting leads into donors via Facebook Messenger with a team of 5 dedicated fundraisers. The programme is today an indispensable channel of income for Greenpeace UK.
She’s passionate about understanding her audiences, what motivates them and how they communicate online in order to drive change, her experience as a campaigner always influencing her fundraising.
The rest of the time Laetitia is looking for her next travel destination (ideally a train ride away, carbon footprint and all) and enjoys testing new recipes in the kitchen and well.. inevitably eating.
Digital Fundraising Consultant
Danni is an expert in paid digital marketing, who specializes in establishing and growing supporter recruitment programmes at scale. Currently based in Sydney Australia, Danni has completed consulting contacts for a range of international organizations, from International Rescue Committee (IRC) to Unicef. She had also previously worked as the paid social media lead at Greenpeace UK and the Social Media Marketing Manager at Greenpeace Deutschland. Giving her in-depth knowledge of working across a variety of markets.
Danni has expertise at managing and growing large Lead Generation programmes from her time at Greenpeace. As well as designing and establishing new digital donor recruitment via social media and Google, such as for IRC Germany.
As well as providing and leading on strategic direction, Danni has strong technical skills in ad management having planned and executed campaigns across Facebook/Instagram, Google, YouTube, LinkedIn & Twitter. She also has expertise in creative production, script writing, staff recruitment and training. Her goal is to help not-for-profits future-proof by establishing and growing their own internally managed and successful digital programmes.
Most recently Danni has been supporting the charity tool GivePanel's launch into Australia, as the Head of Strategy & Development. Givepanel supports not-for-profits to recruit, communicate with and manage Facebook Fundraisers and works with over 300 not-for-profits across the globe.
