Danni Adam
Digital Fundraising Consultant
Danni is an expert in paid digital marketing, who specializes in establishing and growing supporter recruitment programmes at scale. Currently based in Sydney Australia, Danni has completed consulting contacts for a range of international organizations, from International Rescue Committee (IRC) to Unicef. She had also previously worked as the paid social media lead at Greenpeace UK and the Social Media Marketing Manager at Greenpeace Deutschland. Giving her in-depth knowledge of working across a variety of markets.
Danni has expertise at managing and growing large Lead Generation programmes from her time at Greenpeace. As well as designing and establishing new digital donor recruitment via social media and Google, such as for IRC Germany.
As well as providing and leading on strategic direction, Danni has strong technical skills in ad management having planned and executed campaigns across Facebook/Instagram, Google, YouTube, LinkedIn & Twitter. She also has expertise in creative production, script writing, staff recruitment and training. Her goal is to help not-for-profits future-proof by establishing and growing their own internally managed and successful digital programmes.
Most recently Danni has been supporting the charity tool GivePanel's launch into Australia, as the Head of Strategy & Development. Givepanel supports not-for-profits to recruit, communicate with and manage Facebook Fundraisers and works with over 300 not-for-profits across the globe.